Marketing for the Mental Health Professional: An Innovative Guide for Practitioners
A career in mental health is rewarding and challenging, inspiring and at times discouraging, open and yet surprisingly restrictive. These dichotomies defi ne the core of a life spent in service of the psychological and emotional well – being of others.
Since I began my mental health career in 1994 I ’ ve heard much talk about the sacrifi ces one makes when choosing the life of a behavioral health care provider. It is a noble endeavor indeed! However, this book is not about burdens and sacrifi ce. It ’ s about innovation, opportunity, and abundance. It is also about change and about breaking free in a profession where few see how this can possibly be done.
This book honors the caretaker in you while giving equal importance to your own well – being. A career in the behavioral sciences offers a vast reservoir of opportunity, more so than at any other time in our profession ’ s history. But those opportunities are sometimes diffi cult to see and hear. This book is about those untapped opportunities. The history of our profession reveals a discipline that, since its inception, has challenged the status quo in pursuit of truth and understanding. Innovation, curiosity, a sense of wonder and growth were all bedrock principles. But what are we to make of the mental health profession today? Are we living those bedrock principles? Are they available to us?
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