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Contemporary Marketing

Author: Louis E. Boone

Publisher: South-Western Cengage Learning


Publish Date: January 1, 2011

ISBN-10: 1111221782

Pages: 800

File Type: PDF

Language: English

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Book Preface

This new edition’s supplement package is designed to propel the instructor into the classroom with all the materials needed to engage students and help them understand text concepts. All the major teaching materials have been combined into one resource—the Instructor’s Manual. While this might not sound revolutionary, good brands know that the heart of the product is in its core strengths. In the same way, our Instructor’s Manual combines all of the most important teaching materials in one place. The lecture outline walks step-by-step through chapter content. And for your convenience, we’ve included references to the tables, figures, and PowerPoint slides throughout the lecture notes. Greensburg, Inc., our continuing case, is highlighted in part videos, while chapter videos showcase a stellar list of companies from a variety of industries, including Flight 001, Ogden Publications, and Numi Organic Tea.

We’ve heard your appreciation for our PowerPoint presentations and have once again tailored these to meet the needs of all instructors, offering two versions: our expanded collection and the basic collection. In addition, our CERTIFIED TEST BANK, which has been verified, gives instructors that extra edge needed to drive home key concepts, ignite critical thinking, and boost confidence and assurance when creating and issuing tests.

Finally, we’ve added a new online learning and teaching component to Boone & Kurtz Contemporary Marketing. CourseMate provides unmatched learning tools for students and provides instructors with a valuable assessment data-tracking tool to record student progress and achievement. More information on CourseMate and the Engagement Tracker is included later in this Preface, or contact your Cengage representative for more information or a demo.

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