A Concise Public Speaking Handbook (4th Edition)
This fourth edition of A Concise Public Speaking Handbook integrates the steps in preparing and delivering a speech with the ongoing process of considering the audience. Although developed and delivered by the speaker, a good speech is centered on the needs, values, and hopes of the audience. Therefore, the audience should be kept in mind during every step of the speech crafting and delivery process. Being “audiencecentered” means that, as a speaker, you are constantly aware of and striving to adapt to the cultural, gender, and experiential diversity of the people to whom you are speaking. Adapting to diverse audiences is incorporated into every step of the audience-centered approach. A Concise Public Speaking Handbook, Fourth Edition, also emphasizes that an effective speaker is an ethical speaker. Ethical speakers articulate truthful messages, formulated so as to give the audience free choice in responding to the message, while also using effective means of ensuring message clarity and credibility. In addition to emphasizing ethics throughout the book, and in Chapter 4, “Ethics and Free Speech,” we provide an Ethics Assessment question at the end of each chapter to spark thought and discussion on ethical issues in public speaking.
New to the Fourth Edition
❯ New learning objectives at the beginning of everychapter provide a preview of chapter content and help students focus their study.
❯ New and expanded examples throughout the text ensure that the examples are contemporary and useful for students.
❯ New How To boxes provide clear instructions for applying textbook concepts to real-life public speaking.
❯ Additional information on the sources of publicspeaking anxiety in Chapter 2 helps students build confidence by understanding that most people are nervous.
❯ Updated discussion of listening styles in Chapter 5 helps students use the strengths and overcome the challenges of their particular style.
❯ Updated discussion of sex, gender, and sexual orientation in Chapter 6 emphasizes the importance of considering variations in listeners’ gender and sexual identities, and an expanded table helps guide students as they analyze their speaking situations.
❯ Updated section on evaluating Internet resources in Chapter 9 adds new discussions of Wikipedia and domains, as it guides students to think critically about information they find on the Internet. Suggestions for research strategy are updated to reflect the technology many students use today.
❯ Revised discussion of signposting in Chapter 11 helps students understand how these organizational clues help communicate their message to listeners.
❯ Added discussion of using tablet computers or other technology to hold speaking notes updates Chapter 14.
❯ Chapter 17 offers new tips for effective eye contact, gestures, and facial expressions in speeches delivered via videoconferencing or similar technology.
❯ Updated and streamlined discussion in Chapter 19 helps students understand how to adapt their delivery to diverse audiences.
❯ A broader discussion of computer-generated presentation aids in Chapter 20 includes popular new alternatives to PowerPointTM.
❯ Streamlined discussion in Chapter 22 clarifies how to paint word pictures to help listeners understand information.
❯ New section on reasoning by sign in Chapter 24 expands the repertoire of reasoning techniques students can use in their persuasive speeches.
❯ New section on using evidence effectively in persuasive speaking helps students to organize and craft successful persuasive talks (Chapter 24). Every chapter contains a number of effective, pedagogical features, including:
❯ Learning Objectives listed at the beginning of every chapter.
❯ Quick Checks—Lists of items that can be checked off as each step in the process of preparing a speech is completed.
❯ How To boxes—Clear instructions for applying textbook concepts to real-life public speaking.
❯ Study Guides—At the end of each chapter, a summary of chapter content that reinforces the learning objectives from the beginning of the chapter. Each end-of-chapter Study Guide also includes (1) Self Assessment questions to help readers evaluate how prepared they are to apply the chapter material in their own speeches; (2) Ethics Assessment questions designed to encourage consideration of ethical issues; and (3) Critical Assessment questions, a variety of speechmaking scenarios to help students think critically and further apply chapter concepts.
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|June 29, 2019|
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